New York City skyline at dusk
Official Drop · Limited Edition

I ❤️ NEW YORKWE ARE THE CHAMPIONS

Bold. Official. Made for the city.

$5 FROM EVERY SHIRT

goes to prostate cancer research.

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Ships in 2–3 business days · Free shipping on orders $50+

I ❤️ New York — We Are The Champions tee with pigeon design
The Mascot

WHY THE PIGEON?

The unofficial mascot of New York — gritty, adaptable, loyal. Just like the people who live here. There's a story behind every bird on every rooftop in the five boroughs.

CLICK HERE TO LEARN ABOUT THE PIGEON →
NYC
NYC
Illustrated New York pigeon wearing an NYC cap

STREET BIRD. CITY ICON.

Pigeons are as woven into New York's identity as pizza and the subway. Brought over by European settlers in the 1600s as a food source, they adapted into the ultimate urban survivors — outlasting empires, blackouts, and a few hundred mayoral administrations.

NYC's concrete canyons accidentally recreate the cliffside ledges pigeons nest on in the wild. We didn't roll out a welcome mat — the city just built itself into their natural habitat without meaning to. They were here. They stayed. They thrived.

They're a symbol of resilience: gritty, adaptable, and loyal — much like the people who live here. Pigeons have served as wartime messengers, racing pets, and a working-class food source — especially embraced by immigrant communities who built rooftop coops across the city.

That's the spirit we're channeling: scrappy, resilient, unmistakably New York.

Wear the Story

REP THE PIGEON.

I ❤️ New York — We Are The Champions tee with pigeon design

Official Drop · Limited Edition

I ❤️ New York — We Are The Champions

$20

Heavyweight cotton tee with the pigeon-in-an-NYC-cap front and center. Bold navy and orange print. Designed in New York.

$5 FROM EVERY SHIRT

goes to prostate cancer research.

GET YOURS →

Ships in 2–3 business days · Free shipping on orders $50+

Every city has a bird.

New York has a survivor.

SHOP THE DROP →